Work
Style Better
|Social Media Manager
Lagos, Remote, Nigeria
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Summary
A passion DIY project created for accountability and to show my progress in social media development. Displayed my progress using a 90 days challenge on LinkedIn.
Highlights
Developed and executed a cohesive content strategy that promotes classy and feminine fashion for women, increasing visibility and engagement on Instagram and Pinterest.
Wrote high-performing captions that combine inspiration with actionable fashion tips, strengthening community trust.
Analyzed insights and performance data to refine content and increase saves, shares, and reach organically.
Positioned the brand as a go-to page for elegant fashion lovers without showing face, proving that faceless content can still be authentic and effective.
Created consistent visual and written content (carousels, reels, quotes, and styling tips) tailored to the audience’s desire for elegance and simplicity.
Built a content library of wardrobe guides, outfit breakdowns, and styling resources designed to help women dress intentionally and confidently.
Researched fashion trends and transformed insights into relatable styling advice for women aiming to elevate their wardrobe.
Curated weekly rotatable content themes to maintain consistency, spark engagement, and build a recognisable brand voice.
Engaged directly with followers through DMs, polls, and comment replies to deepen relationships and understand their style struggles.
Owerri, Imo State, Nigeria
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Summary
Led comprehensive social media strategy and content creation for a hospitality brand, driving significant online presence and engagement.
Highlights
Orchestrated the successful launch of Instagram and Facebook pages from inception, establishing a distinct brand identity and growing organic online presence.
Developed and executed strategic content calendars, significantly increasing social media engagement rates and boosting overall visibility through consistent, targeted posting.
Managed comprehensive online community engagement, responding to comments, DMs, and inquiries to foster positive customer relationships and enhance brand reputation.
Cultivated strategic partnerships with local influencers, expanding brand reach and attracting new audiences, contributing to increased event visibility and attendance.
Produced compelling visuals, captions, proposals, and marketing collateral for promotions, events, and hotel services, ensuring consistent brand messaging across all platforms.
Enugu State, Enugu, Nigeria
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Summary
Managed Instagram content strategy and execution for a boutique hotel, enhancing online presence and audience engagement.
Highlights
Enhanced online presence and visibility for Muse Boutique Hotel by consistently curating and publishing engaging content across Instagram.
Designed and produced dynamic Instagram Reels and Stories, significantly increasing audience engagement and brand interaction.
About
Dynamic Social Media Manager with a proven track record of building and scaling digital brand presence from inception. Successfully launched and grew 'Style Better' on Instagram and TikTok, driving significant engagement and measurable audience growth through innovative content strategies. Passionate about leveraging digital platforms to create impactful experiences and achieve business objectives.
Languages
English
Skills
Social Media Management
Content Strategy, Platform Growth, Audience Engagement, Community Building, Influencer Partnerships.
Content Creation
Storytelling, Social Media Copywriting, Brand Voice Development.
Design Tools
Canva (Graphics), CapCut (Video Editing).
Analytics Tools
Instagram Insights, Meta Business Suite, Reporting, Analytics.
Administrative Tools
Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft Teams, Microsoft PowerPoint.
Communication
Written Communication, Verbal Communication, Professional Client Interaction.
Organizational Skills
Content Calendar Planning, Multitasking, Project Scheduling, Time Management.